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What you need to know about eCommerce in the UK
The internet contributes to 8.3% of the UK economy, a bigger share than for any of the other G20 major countries. The “internet economy” was worth £121bn in 2010, more than £2,000 per person, bigger than the healthcare, construction or education sectors. The UK carries out far more retail online than any other major economy [...]
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Improving Email Deliverability: Best Practices
Best practices are not necessarily the same as the laws that govern email marketing. Compliance with laws is the minimum requirement; best practices are the standard that should be met when using email marketing. Following best practices means that you have improved the experience of those who receive your email and that your company has [...]
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Top 5 Email deliverability myths
Here are the top five myths surrounding email deliverability – and the truth about them: Email Deliverability Myth #1: Sending only CAN- SPAM-compliant emails protects you against being considered spam. CAN-SPAM is the law, but you should think of this as the bare minimum threshold to keep your brand legally compliant. Relevance and reputation are of [...]
